Attitude-ed.blog

Monday, April 03, 2006

superstars.

Superstar. Exactly how do you define a superstar?

Is it...
A) A famous icon who has worked his way up the entertainment industry after years of hard work and quality works?
B) A undoubtedly talented person who manages to get his talent spotted by media companies, by luck or by chance, and shoots to fame overnight?

Make your choice and think about it. The recent flood of "Superstar-mania", which has been sweeping across Singapore, has been going too far. Of course, I wouldn't deny it's excellent entertainment. Why would I, when I've been enjoying the programmes? I enjoyed Star Idol, Project Superstar and the recently-concluded Campus Superstar.

But come to think about it, how many of the "Superstars" or "Idols" who become 'household names' in these competitions will actually be able to maintain their fame in the long run? I seriously think that very few of them would be able to do that. They shot to fame as raw talents, to become a polished gem would take a lot of hard work and the continued support of their producers. That is quite a bit to ask, I believe, from people who shoot to fame in like 6 months.

I feel that all these competitions are actually treated as BIG money-spinners by MediaCorp, rather than as the talent-spotting programmes I assumed they are projected as. The amount of income they are able to get is monsterous. If each SMS/call to vote is $0.50, 1 million such votes would enable them to rake in $500000. That might not be ALOT singularly, but multiply that by the number of times we as audiences are asked to vote throughout the entire programme. Now that's quite a bit isn't it?

Take for example yesterday's night's Campus Superstar Finals. The fans were supposed to vote twice. Once for the first rounds and once for the second rounds. In the first round, the two male finalists competed and one winner emerged. Same for the two female finalists. On to the second round and ALL scores are reset to zero. That means they restart afresh. Their SMS/Call votes. The scores they got from the judges. But do the phone bills of their fans get reset to zero? NO. Taking into consideration that this is CAMPUS superstar, which most probably means that most of the supporters are students from the respective schools, the majority of supporters are not earning their own income yet. All the money comes from their parents, who surely have to toil to earn the money that MediaCorp gladly collects on the premise that they, the supporters, are voting to select THEIR campus superstar. What more can I say?

I hereby give my best wishes to all the past, present and future winners of such competitions. I hope that their talent, having been discovered, would not be wasted, but instead be polished to make them real superstars capable of holding their own in the global entertainment industry.

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